orn and brought up in a Punjabi family with a military background from Chandigarh, Niti Bothra has lived across the length and breadth of India.

Professionally pursued a career that thereafter took her across the globe before marrying into a Marwari family with strong roots in Bikaner, Rajasthan. Indian heritage & culture is imbibed in her being. Giving expression to her culturally rich experience, Niti Bothra launched her label in 2015.

Label Niti Bothra is a confluence of contemporary styling and Indian craftsmanship. Every garment is handcrafted with utmost precision and finesse.

The Label is known for its use of luxurious natural fabrics, handpicked embroideries, signature prints and traditional silhouettes with a hint of modernity. The aim is to make wearing Indian, trendy!

While pursuing our passion, its also our constant endeavour to empower artisans, both men and women, thereby making a small difference in their lives!