Founded by NIFT Delhi and London College of Fashion alumna Divya Sahaya Aggarwal, Petticoat Lane E.1. reimagines India’s rich textile heritage through modern silhouettes. Drawing inspiration from Mughal grandeur and traditional Zardozi and Aari embroidery, the label crafts bridal wear, lehengas, sarees, kurta sets, and jackets adorned with intricate metalwork, beads, and jewels — designed for the woman who creates her own fashion rather than following it.