It’s a brand for the free spirited woman, who lives life with fervour. It’s also a brand for the artist and Udd has set out to create a community of India inspired tribal, rural and urban artists, translating their talent into unique Udd pieces of wearable art.

“A love for art and bold clothing, a dream and a vision and Udd came about into being in 2013. Udd is a concept clothing brand that narrates of stories through every product that it creates. It is on a creative journey that celebrates India inspired tribal arts and weaves. Our designs are a happy marriage of ancient knowledge and modern techniques, and we aim at translating Indian folklore and traditions into contemporary and distinctive pieces of wearable art. Come, be a part of our growing Udd tribe! Visit our website or drop into our studio.”