Founded in 2003 by Ekta Jaipuria and Ruchira Kandhari, Ekru is a Kolkata-based luxury label specializing in prêt and statement Indian wear. Celebrated for refined silhouettes and intricate embroideries, the label has dressed the city’s elite for over two decades and featured in leading fashion press and best-dressed lists. Ekru regularly showcases at Indian Fashion Weeks, and its flagship occupies a lovingly restored early 20th-century Kolkata heritage building.