OMI, founded in 2016 by mother-daughter duo Ruchi and Medha Malhotra, designs simple, functional, and comfortable apparel for Indian women. Ruchi brings textile expertise rooted in her family’s woolen fabric heritage, while Medha contributes a refined sense of color and composition honed at NID, Ahmedabad. The label celebrates women’s curves through inclusive silhouettes designed for diverse body types, championing the belief that true confidence begins with comfort.