The brand was born from designer Paulmi’s simple yet meaningful vision—to create clothing that feels comfortable, effortless, and accessible, without compromising on design. An alumna of NIFT Gandhinagar with a postgraduate degree from Instituto Marangoni London, Paulmi began this journey during the COVID period with just a master and a tailor, driven by passion and purpose.
With Harsh, who has a background in business management and a postgraduate degree from Symbiosis, handling management and finance, the brand grew into a balanced partnership of creativity and strategy—built on resilience, craftsmanship, and a shared dream.