Almaari by Pooja is a Surat-based designer label founded by Pooja Patel, blending traditional Indian craftsmanship with contemporary design. The brand revives the 17th-century art of hand-painted Kalamkari (Pattachitra), pairing it with intricate hand embroidery to create outfits that bridge heritage and modernity. Known for vibrant yet sophisticated silhouettes that celebrate feminine elegance, Almaari offers timeless pieces favored by a discerning clientele across India and abroad.