Surmaye blends soulful Indian craftsmanship with contemporary design, creating handcrafted pieces rooted in handwoven textiles and natural materials. Founded in 2022 by Swati Singhal—an NIFD-trained designer with experience at Anthropologie, Oilily, and Urban Outfitters—alongside Prashant Singhal, the label balances tradition and modernity in timeless, versatile silhouettes. Each creation reflects a quiet devotion to detail, inviting wearers to embrace “A Conscious Pause.”