Twenty Nine, the luxury pret label, is a tribute to the handcrafted traditions of 29 states of India. ‘The label was launched with a passion to create contemporary wear in traditional weaves, by daughter-in-law and mother-in-law duo Rhea and Sangita. Rhea and Sangita are self taught stylists and revivalist designers. Their love for weaves but a failed hunt for smart contemporary wear in traditional weaves had them launch the label ‘Twenty Nine’ in October, 2017.